Who We Are

Harnessing 20 years’ experience, Unlimited Events Group (UEG) is the leading supplier to the South African event industry, renown for consistently delivering events that are goose bump experiences. This competence drives the success with which we provide the most suitable solution for each client, from event concept to break down.

We design, theme and produce thousands world-class private and corporate events, product launches, weddings, year-end functions and conferences each year. Our strategically aligned Unlimited Events companies span Decor, Hire, Entertainment, Kids Parties, Productions, Photography, Stretch Tents, Treats & Eats and Balloons, united to provide seamless event solutions integration from A to Z, for 5 to 5000 guests.

Our innovative, holistic approach saves time between clients working with different suppliers, with cost the savings benefit thanks to our economies of scale in stock. These combined virtues have attracted recognition for the company both locally and internationally at the Business Excellence Forum Awards, where we received Best Overall Company 2017 and received Best CEO nominations in 2016 and 2015.

Our new warehouse is home to 150 experience staff and 3000 SQ of event Gear for hire to ensure you’re met with the best service, innovative design and stock variety - hassle-free, to ensure your next event is breath taking.

Preferred event supplier to Gallagher Convention Centre, Royal Elephant. Our clients include Afgri, Volkswagen, MTN, Blue Bulls, Nedbank, to name a few. SEESA 2 BEE corporation.

Get in touch to see how we can bring your next event to life!

Alastair Laing

Meet Our CEO

Alastair Laing - Entrepreneur, Group CEO, Business Owner, MC, Event Thought Leader, Entertainer:

  • Top 3 CEO of the Year – 2015 EMEA Europe, Middle East & Africa Business Excellence Awards
  • CEO of the Year - 2016 South African Business Excellence Awards
  • Best Overall Company - 2017 South African Business Excellence Awards

Throughout his career Alastair has launched 14 companies, of which 12 still successfully operate. Under his watch, Unlimited Events Group has thrived and grown from strength to strength, despite a recession.

On the brink of becoming a professional tennis player, Alastair shifted focus to formalise a career in entertainment. In 2013, formed Unlimited Events Group. Starting from a zero base, Alastair’s clients under the Unlimited Events Group today include blue chip corporations Massmart, Sanofi, Wesbank, Sasfin, Peermont Global and Discovery, to name a few.

Since establishing Unlimited Events Group 20 years ago, Alastair has led company through major transition. His efforts to grow the company and create a culture focused on customer satisfaction, excellent service and integrity paid off in 2013 when despite the economic downturn, the company sales grew by 75%.

Alastair is enthusiastic, energetic and humble. He always puts his staff and clients' needs before his own. He avidly commits his time and energy into this business, doing his utmost to create and sustain a better future for all.

What We Do

Who We Are

Learn more about our family of companies and how we can serve you.

How We Work

Find out how we transform ordinary spaces into unforgetable events.

Why We're The Best

Find out why some of South Africa's biggest brands choose us as their preferred events supplier.

Get in touch

Need help with your next event? Use the contact form and our team will get back to you shortly.

Send us a message